Royal Enfield Launches Bullet 650 in India at ₹3,64,856
Royal Enfield has launched the Bullet 650 in India at ₹3,64,856 (ex-showroom). Available in Cannon Black and Battleship Blue, sales begin today, May 28, 2026. The new model features a 650cc parallel-twin engine and retains iconic design elements while offering modern performance.
The launch of a new variant of an iconic model can boost sales and brand image, but its impact on overall financial performance depends on market reception and sales volume.
The launch of a new, iconic model like the Bullet 650 with enhanced performance is generally viewed positively by the market and enthusiasts.
Royal Enfield, a brand of Eicher Motors Limited, has announced the launch of its iconic 'Bullet' motorcycle in a 650cc avatar in India. The new Bullet 650 is priced at ₹3,64,856 (ex-showroom) and will be available in two colour schemes: Cannon Black and Battleship Blue. Retail sales commence across India today, May 28, 2026.
This new iteration of the Bullet, which was first introduced in 1932 and is currently in its 94th year of continuous production, aims to blend its iconic character with modern performance. The motorcycle features a 650cc parallel-twin engine paired with a 6-speed gearbox, delivering smooth power and acceleration. It is built on a steel tubular spine frame and equipped with Showa suspension for a composed ride.
Key design elements include the signature teardrop fuel tank with vintage-inspired badging, hand-painted pinstripes, a bench seat, a casquette-mounted LED headlamp with 'tiger-eye' pilot lamps, and raised handlebars for an upright riding posture. The instrument cluster combines analogue charm with a digital LCD display for essential information. The motorcycle also features peashooter exhausts and premium, retro-styled controls.
B Govindarajan, Managing Director of Eicher Motors Limited and CEO of Royal Enfield, stated that the approach was to elevate the Bullet with modernity while retaining its pure essence and character, integrating the power of the 650cc platform. The interest shown since its global showcase at EICMA 2025 has been significant.
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Eicher Motors Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Eicher Motors Limited. Read the original for the full detail.