Samhi Hotels to acquire 70% stake in RARE India for ~₹47 crore
Samhi Hotels announced board approval to acquire a 70% majority stake in RARE India for approximately ₹47 crore. This marks Samhi's entry into the experiential leisure segment via an asset-light platform. An affiliation with Marriott International is also planned, leveraging Marriott's distribution for RARE India's portfolio.
The investment is significant for Samhi's diversification into the experiential leisure segment, but it is an asset-light investment and a minority stake in the overall hospitality landscape of Samhi's operations. The impact is moderate as it expands the business scope without altering the core balance sheet strategy.
The acquisition of a majority stake in RARE India and the strategic affiliation with Marriott International are positive developments, indicating expansion into a new segment and leveraging global distribution, which is expected to drive growth.
Samhi Hotels Limited has announced that its board has approved the acquisition of a majority stake of 70% in RARE India, an established platform for heritage hotels, retreats, and experiential stays. This strategic investment, expected to be finalized by May 2026, marks Samhi's entry into the experiential leisure segment through an asset-light model.
In conjunction with the acquisition, Samhi and RARE India have signed a Memorandum of Understanding with Marriott International. This affiliation will allow RARE India to operate its portfolio of hotels under the 'Outdoor Collection' brand by Marriott Bonvoy across India, Nepal, Bhutan, and Sri Lanka, with distribution through Marriott's global channels. Definitive agreements with Marriott are anticipated post-acquisition completion.
The investment by Samhi is estimated at approximately ₹47 crore (INR 470 million), comprising a primary infusion into RARE India and a partial share purchase from existing holders. The capital will be utilized to enhance management capabilities, upgrade technology and distribution systems, and expand marketing efforts to support RARE India's growth. This move diversifies Samhi's portfolio into the high-growth leisure hospitality sector while maintaining its core focus on business hotel operations.
RARE India, founded in 2003 by Shobha Rudra, currently manages a portfolio of 67 hotels with 990 rooms across 15+ states in India, Nepal, and Bhutan, focusing on responsible tourism and authentic experiences. The partnership aims to position RARE India as a leading B2C brand in experience-led tourism, leveraging its legacy and community ethos with Samhi's strategic backing and Marriott's global reach.
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Samhi Hotels Limited filed this with the NSE as a statutory disclosure, categorised under acquisition. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Samhi Hotels Limited. Read the original for the full detail.