Samhi Hotels to acquire 70% stake in RARE India for ₹47 crore
Samhi Hotels will acquire a 70% stake in RARE India for ₹47 crore over 12 months. RARE India manages over 60 experience-led hotels. The platform will be affiliated with Marriott's Outdoor Collection. This marks Samhi's entry into the asset-light leisure segment, aiming for ₹90-100 crore revenue in 3-4 years.
The acquisition diversifies Samhi's portfolio into the leisure segment with an asset-light model, which is a new strategic direction. While significant for diversification, it is not expected to immediately alter the company's core business hotel focus, hence medium impact.
The acquisition of a 70% stake in RARE India for ₹47 crore represents a strategic entry into the growing leisure segment for Samhi Hotels. The partnership with Marriott and the asset-light model are viewed positively.
Samhi Hotels Limited announced its strategic investment to acquire a 70% stake in RARE India, an established leisure platform, for approximately ₹47 crore (₹470 million). This acquisition is planned over the next 12 months through a combination of primary and secondary investments.
RARE India, founded in 2003, currently supports over 60 experience-led hotels with approximately 990 rooms across 15 states in India, Bhutan, and Nepal. Following Samhi's investment, RARE India will be affiliated with Marriott, becoming its exclusive portfolio platform for the Outdoor Collection by Marriott Bonvoy in these markets. This move marks Samhi's entry into the leisure segment with an asset-light, capital-efficient model, differentiating it from its core business hotel focus.
The company views this transaction as transformational, driven by the growth in the Indian leisure segment and the strong pricing power of smaller, experience-led hotels. The affiliation with Marriott's distribution network is expected to significantly enhance RARE India's visibility and booking capabilities. Samhi aims to leverage its expertise to scale RARE India into a B2C brand, with a projected revenue potential of ₹90-100 crore in the medium term (3-4 years).
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Samhi Hotels Limited filed this with the NSE as a statutory disclosure, categorised under acquisition. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Samhi Hotels Limited. Read the original for the full detail.