Sterling Holiday Resorts, a Thomas Cook subsidiary, launches its 67th property in Ayodhya, boosting spiritual tourism.
While the new resort launch is a positive development for Sterling Holiday Resorts, it represents an incremental expansion for the large parent company, Thomas Cook (India) Limited. It strengthens the subsidiary's strategic position in the spiritual tourism segment.
The launch of a new property in a key spiritual tourism destination like Ayodhya expands Sterling's market presence, taps into a growing segment, and is expected to contribute positively to the subsidiary's growth and overall group revenue.
* Sterling Holiday Resorts Limited, a wholly-owned subsidiary of Thomas Cook (India) Limited, announced the opening of 'Sterling Rampath Ayodhya' on 29 September 2025. * This launch marks Sterling's 67th property and 57th destination, signifying its entry into the 18th state, Uttar Pradesh, and becoming its 11th spiritual location. * Strategically located off the ceremonial Ram Path, the hotel offers seamless access to the iconic Ram Mandir, making it an ideal retreat for pilgrims, families, and cultural travellers. * The property features 35 thoughtfully designed rooms, including Cocoon Doubles, Deluxe, and Classic categories. * Dining is anchored by 'The Divine', a pure-veg multi-cuisine restaurant offering sattvic-inspired meals, with Jain options available on request, aligning with Ayodhya’s spiritual ethos. * Vikram Lalvani, MD & CEO, Sterling Holiday Resorts, stated that 'Sterling Rampath Ayodhya' is more than a hotel—it is a gateway to devotion and discovery, serving guests who arrive with faith, families, and a sense of cultural curiosity. He added that this milestone opening is a significant step in their mission to deliver transformational travel experiences across India. * Rishi Uppal, Director Kalyan KK Hotels India Pvt Ltd., highlighted Ayodhya's emergence as one of India’s most important spiritual destinations and their vision to create a property that serves pilgrims with comfort and care while honouring the city's cultural fabric, finding Sterling as a partner who shares this vision. * The company continues to expand its footprint across sacred geographies, with recent openings in Guruvayur, Vellore, and Rudraprayag.
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