Sterling Holiday Resorts opens its second hotel in Ayodhya
Sterling Holiday Resorts has opened its second resort in Ayodhya, Sterling Saryu Ayodhya. This expansion aligns with the company's focus on heritage and pilgrimage destinations. The resort offers comfortable accommodations and is strategically located to serve the growing number of visitors to the city.
The opening of a new resort is a significant development for the subsidiary, contributing to its portfolio and market presence, but it is not a company-wide financial event.
The opening of a new resort signifies business expansion and growth, which is a positive development for the company.
Sterling Holiday Resorts, a wholly-owned subsidiary of Thomas Cook (India) Limited, has announced the opening of its second resort in Ayodhya, named Sterling Saryu Ayodhya. This launch reinforces the company's strategy of expanding its presence in significant spiritual and heritage destinations across India.
The new resort aims to cater to the increasing number of visitors to Ayodhya, offering comfort-led accommodation and experiences rooted in the city's faith and heritage. It features thoughtfully designed rooms, including 'Cocoon Rooms' for deep rest and 'Junior Suites' for longer stays, aligning with the needs of pilgrims.
The resort is conveniently located near key temples, ghats, and transport hubs. It includes an all-day dining restaurant, 'The Saryu Café', and facilities suitable for spiritual group travel, family gatherings, and meetings. Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, stated that the resort deepens destination depth to serve travelers with comfort, calm, and reliability.
Rishi Uppal, Director of Kalyan KK Hotels India Pvt Ltd, highlighted Sterling's expertise in heritage and pilgrimage destinations as a key factor in their partnership. The resort also serves as a base for exploring other North Indian heritage sites like Lucknow, Prayagraj, and Varanasi.
Sterling Holiday Resorts currently operates resorts in 58 unique destinations across India, with over 3,700 keys. It is a subsidiary of Thomas Cook (India) Limited and part of Fairfax Financial Holdings Limited.
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