Sterling Holidays Launches New Resort in Jodhpur, Rajasthan
Sterling Holiday Resorts, a subsidiary of Thomas Cook (India) Limited, has launched Sterling Amargarh Jodhpur, a new resort in Rajasthan. The resort aims to enhance the brand's presence and cater to leisure, wedding, and corporate travelers with its scale and heritage setting.
The launch of a new resort is a significant business development that could impact revenue and brand visibility, but it is not a major financial event.
The announcement details the launch of a new resort, which is a positive development for the company's expansion and market presence.
Sterling Holiday Resorts, a wholly-owned subsidiary of Thomas Cook (India) Limited, has announced the launch of its new resort, Sterling Amargarh Jodhpur. This resort aims to strengthen the brand's presence in Rajasthan and cater to leisure, wedding, and corporate travelers.
The resort is situated on Pal Road in Jodhpur and is designed to capture the regal spirit of Marwar while offering modern amenities. It features elegantly designed rooms and suites across Classic, Premier, and Suite categories. For events, it includes two large indoor banquet halls, 'Kesari' and 'Marwar', and an outdoor venue called 'Rajwada' – The Lawns, suitable for weddings and corporate events.
The dining options include 'Sangri' – The Flavours of Rajasthan, an all-day live-kitchen restaurant, and an al fresco courtyard setting. Guests can also enjoy leisure activities such as an outdoor swimming pool and cultural evenings.
Vikram Lalvani, Managing Director & CEO of Sterling Holiday Resorts, stated that Jodhpur is a significant cultural anchor for Sterling's destination strategy, and the new resort combines scale and versatility in a heritage setting. The launch reflects the company's focus on developing destination-led resorts that highlight local character and national hospitality standards.
Anil Garg, Managing Director of Neha Enterprise, expressed optimism about the partnership with Sterling, believing it will enhance the resort's national distribution and service standards while preserving its Rajasthani character.
Sterling Amargarh Jodhpur is strategically located within Sterling's Rajasthan network, offering connectivity to other Sterling properties in Udaipur, Pushkar, and Jaisalmer. This positioning is intended to facilitate multi-city travel options for extended celebrations and destination wedding groups.
Sterling Holiday Resorts currently has a portfolio of 56 destinations and over 3,600 keys operational across India. The company is a subsidiary of Thomas Cook (India) Limited and part of Fairfax Financial Holdings Limited.
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