Thomas Cook India Launches Industry-First Cross-Border Rewards for Forex Card Holders
Thomas Cook India launched a new cross-border rewards program for forex card customers on June 18, 2026. It offers 10% rewards-back on spending with global brands like Starbucks and McDonald's. Customers can earn up to USD 10 daily in Amazon vouchers. This aims to boost forex card usage for everyday purchases.
The introduction of a new rewards program is a strategic initiative that could improve customer loyalty and transaction volumes, but its direct financial impact will depend on customer adoption and the scale of spending.
The announcement details a new customer-centric rewards program designed to increase the usage of forex cards and enhance customer engagement, which is a positive development for the company.
Thomas Cook (India) Limited has introduced a new, industry-first cross-border rewards program for its forex card customers, effective June 18, 2026. This initiative aims to reward customers for their international spending by offering a 10% rewards-back on select global retail brands and payment platforms.
The program allows customers to earn rewards on point-of-sale, contactless, and e-commerce transactions with participating merchants such as Grab, 7-Eleven, Starbucks, McDonald's, KFC, Careem, and Burger King. A minimum spend of USD 25 per merchant is required, with a daily cashback limit of USD 10 per customer. The rewards are issued as Amazon vouchers, subject to terms and conditions.
This program is designed to encourage greater use of prepaid forex cards for everyday overseas purchases, promote a shift from cash withdrawals to retail spending, and enhance customer engagement. It is available on all Thomas Cook India's Visa and Mastercard Forex Cards and complements existing benefits like multi-currency capabilities and global acceptance.
Mr. Deepesh Varma, Chief Business Officer – Foreign Exchange at Thomas Cook (India) Limited, stated that the program aims to make payment solutions as rewarding as the travel experience itself, encouraging customers to use their Borderless Travel Card for daily purchases abroad and supporting the company's goal of accelerating the shift to digital payment solutions.
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Thomas Cook (India) Limited filed this with the NSE as a statutory disclosure, categorised under other company updates. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Thomas Cook (India) Limited. Read the original for the full detail.