Thomas Cook India Partners Atlys to Integrate Forex into Visa Applications
Thomas Cook (India) Limited has partnered with Atlys, a visa processing platform, to integrate foreign exchange services into the visa application process. This exclusive long-term partnership aims to offer seamless forex solutions, including prepaid travel cards and currency notes, to travellers.
The partnership is strategic and targets a growing segment of digitally savvy travellers, potentially increasing forex service uptake. However, the immediate financial impact is not quantified.
The partnership is expected to enhance customer convenience and accessibility to foreign exchange services, which is a positive development for the company and its customers.
Thomas Cook (India) Limited has announced an exclusive long-term partnership with Atlys, a leading visa processing platform, to integrate foreign exchange solutions into the visa application journey. This collaboration aims to simplify access to forex for travellers across leisure and student segments by combining visa processing and foreign exchange services.
Customers applying for international visas through Atlys will now be able to opt for forex services from Thomas Cook India, including their Visa-backed Forex Card or foreign currency. The service will be supported by Thomas Cook India’s digital and assisted onboarding, video KYC, and doorstep delivery across India. The integrated offerings include prepaid travel cards like the Borderless Travel card, Study Buddy card, and One Currency Card, along with currency notes and overseas remittance services.
Mr. Deepesh Varma, Chief Business Officer – Foreign Exchange at Thomas Cook (India) Limited, expressed enthusiasm for the partnership, highlighting its alignment with their customer-first approach and the growing demand for speed and convenience from digitally savvy travellers. Mr. Mohak Nahta, Founder and CEO of Atlys, stated that the partnership aims to remove friction points in a traveller's journey, with forex being a critical aspect of international travel.
Mr. Rishi Chhabra, Country Manager, Visa, India, noted that Visa-backed Forex Cards offer a secure and convenient payment method abroad, and this integration simplifies travel planning. The collaboration was facilitated by InTandem, which played a strategic role in identifying the opportunity and aligning stakeholders.
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Thomas Cook (India) Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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