Thomas Cook India signs MOU with Gujarat Govt to boost domestic tourism
Thomas Cook (India) Limited has signed an MOU with the Government of Gujarat to promote domestic tourism. The agreement was formalized on January 12, 2026, by officials from both entities during the Vibrant Gujarat Summit 2026. The partnership aims to enhance Gujarat's visibility and drive tourism growth.
The MOU represents a significant strategic move to promote a state's tourism, which could lead to increased business for Thomas Cook India's leisure and MICE segments. The impact is considered medium as it focuses on promotion and awareness rather than immediate financial results.
The announcement details a strategic partnership aimed at boosting tourism, which is expected to have a positive impact on both the company and the state.
Thomas Cook (India) Limited has signed a Memorandum of Understanding (MOU) with the Government of Gujarat (Gujarat Tourism) to promote Gujarat as a vibrant tourism destination across India. The collaboration aims to enhance Gujarat's visibility and appeal among Indian travellers through focused destination promotion initiatives.
The MOU was signed on January 12, 2026, at Marwadi University, Rajkot, during the Vibrant Gujarat Summit 2026. The agreement was formalized by Mr. Ravindrasinh Jadeja, Officer on Special Duty, Tourism Department, Government of Gujarat, and Mr. Romil Pant, Executive Vice President & Business Head – Leisure, Thomas Cook (India) Limited.
This partnership leverages Gujarat Tourism’s vision with Thomas Cook India’s extensive distribution network, product development focus, consumer insights, and marketing expertise. It will also include structured training and knowledge-building initiatives for Thomas Cook India’s travel experts and channel partners. The aim is to drive increased arrivals and visitation by enhancing awareness of the state's diverse offerings, including heritage, culture, spirituality, wildlife, nature, and experiential travel across key domestic source markets.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, expressed enthusiasm for the partnership, highlighting Gujarat's iconic attractions and the company's intent to drive a multi-pronged strategy across leisure, MICE, and BLeisure travel.
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Thomas Cook (India) Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by Thomas Cook (India) Limited. Read the original for the full detail.