Thomas Cook India & SOTC Launch Special Festive Tours for Durga Puja, Dussehra & Diwali
The introduction of special festival tours targets a significant seasonal market segment, aiming to capture demand during peak travel periods. This could lead to a noticeable positive impact on sales and revenue for the festive quarter.
The company is launching new, tailored travel products to capitalize on a strong and growing consumer trend for festive travel, indicating potential for increased revenue and market share. Management comments reflect an optimistic outlook on this trend.
Thomas Cook (India) Limited and SOTC Travel have introduced a specially curated range of holidays for the upcoming festive season, including Durga Puja, Dussehra, and Diwali. * This initiative responds to a strong trend of Indian consumers increasingly choosing to travel and celebrate festivals with multi-generational families and friends, as highlighted in their India Holiday Report 2025. * Special group tour departures are available from high-potential source markets such as Kolkata for Durga Puja, Karnataka for Dussehra, and Gujarat and Maharashtra. Pan-India Diwali departures have also been announced. * Customers can avail discounts of up to ₹10,000 per transaction on select holidays when using HDFC credit cards. * Key festive tourism trends observed include: * Longer stays: Indians are extending trips to 6-12 days, combining festivals with school vacations. * Favourite destinations: Popular domestic destinations include Andaman, Kerala, Kashmir, Himachal Pradesh, Rajasthan, Goa, and the North East. International favourites include Thailand, Singapore, Malaysia, Vietnam, Switzerland, Japan, and Dubai. Visa-free/on-arrival destinations like Thailand, Malaysia, Sri Lanka, and Maldives are in high demand. * Spiritual Journeys: Curated tours to Char Dham, Kashi, Ayodhya, Rameswaram, Tirupati, Amritsar, and Sri Lanka (e.g., ‘Ramayan Anant Yatra’). * Premium/affordable luxury travel: Growing interest in luxury resorts and spas in destinations like France, Switzerland, and South Korea. * Cruising: Strong interest in sailings across Southeast Asia, the Middle East, and domestic cruises. * Regional group tours: Offerings like Adhbhut Asia and Akorshonio France O Swiss include regional tour managers, on-tour puja, and curated vegetarian meals on select tours. * Mr. Rajeev Kale, President & Country Head, Holidays, MICE, Visa – Thomas Cook (India) Limited, stated that 85% of Indians are increasing their travel frequency and budgets, driven by a desire for immersive cultural celebrations. * Mr. S.D. Nandakumar, President & Country Head - Holidays and Corporate Tours, SOTC Travel Limited, noted that the festive calendar is a powerful travel driver, with families creating multiple holidays, a trend seen even in tier 2 and 3 markets.
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