Thomas Cook India & SOTC Travel ink long-term strategic MOU with Queensland Tourism
The long-term, multi-pronged strategic MOU with Queensland Tourism, involving joint marketing and product development across various Indian markets, is expected to significantly increase travel bookings and enhance market presence for Thomas Cook India and SOTC Travel, contributing positively to revenue and brand visibility.
The company has entered into a long-term strategic MOU with Queensland Tourism to boost travel from India, expand its product portfolio, and leverage its extensive network, indicating future business growth and increased revenue opportunities.
Thomas Cook (India) Limited and its group company, SOTC Travel, have signed a long-term, multi-pronged Memorandum of Understanding (MOU) with Queensland Tourism (Tourism and Events Queensland) on August 31, 2025. * The strategic collaboration aims to boost travel to Queensland, Australia, from the high-potential India market, focusing on increasing Queensland's visibility and inspiring year-round visitation. * The MOU will concentrate on content, education & training programmes, and joint marketing initiatives. * It will leverage Thomas Cook India and SOTC Travel’s phygital model (digital platforms and extensive pan-India retail network) to position Queensland as an ideal destination for leisure, MICE, B-leisure, and sports tourism across India’s metro, mini-metro, and Tier 2 and 3 markets. * Queensland offers diverse experiences including UNESCO World Heritage sites (Great Barrier Reef, Daintree Rainforest), theme parks on the Gold Coast, white-sand islands in the Whitsundays, and cosmopolitan Brisbane. * The partnership targets multi-generational families, couples, millennials, Gen Z, and MICE groups, also capitalizing on sports tourism, including the upcoming 2032 Brisbane Olympic Games. * Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, stated that the MOU is a great opportunity to expand their product portfolio and showcase Queensland as a year-round destination, creating innovative, experience-led itineraries. * Mr. S.D. Nandakumar, President & Country Head - Holidays and Corporate Tours, SOTC Travel Limited, emphasized leveraging their legacy and pan-India reach to inspire Indian travellers, focusing on product development, education, and marketing to highlight Queensland's beauty and exciting experiences. * Craig Davidson, CEO of Tourism and Events Queensland, highlighted this strategic connection as a powerful step to position Queensland as the destination of choice for Indian travellers, aiming to inspire more visitors through collaborative marketing, education, and content creation.
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Thomas Cook (India) Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.
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