TVS Motor Company Launches Apache RTR 310 in Morocco, Expanding African Presence
TVS Motor Company launched the TVS Apache RTR 310 in Morocco, its first African market for this model. The motorcycle features a 312.2cc engine, 5 ride modes, and connectivity options. This launch aims to tap into Morocco's growing premium motorcycle segment.
The launch of a new motorcycle model in a specific market like Morocco, while positive, has a medium impact on the overall global business of TVS Motor Company. It is a step towards expanding their international presence.
The launch of a new product in a strategic market like Morocco is a positive development for the company, indicating expansion and growth.
TVS Motor Company has officially launched its TVS Apache RTR 310 motorcycle in Morocco, marking a significant step in its expansion into the African premium motorcycle market. This launch signifies the brand's growing global presence, building on its success in over 6.5 million customers across various continents.
Mr. Rahul Nayak, Senior Vice President – International Business, TVS Motor Company, highlighted the strategic importance of Morocco as the first African market for this launch, expressing confidence in the region's demand for performance motorcycling. The TVS Apache RTR 310 is engineered with a "Track to Road" philosophy, incorporating 40 years of racing DNA to redefine the premium motorcycle segment in Morocco.
The Moroccan two-wheeler industry has seen substantial growth, with the 201–350cc premium segment being a particularly fast-growing category. TVS aims to capture a significant share of this market with the Apache RTR 310, which offers advanced technology, including Cruise Control, Bidirectional Quickshifter, 5 Ride Modes, and a 5” TFT Cluster with connectivity features. The motorcycle features a 312.2 cc DOHC engine delivering 35.6 PS power and 28.7 Nm torque, with a segment-leading 0–60 km/h acceleration of 2.81 seconds.
The launch event was attended by Mr. Omar Messouidi, Managing Director – Motorsport Maroc (Hindi Motors), who emphasized the company's commitment to providing a world-class ownership experience through a well-trained service network. The TVS Apache RTR 310 is available in four SKUs: Arsenal Black (with and without Quickshifter), Fury Yellow, and Sepang Blue, with pricing available through dealers.
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TVS Motor Company Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by TVS Motor Company Limited. Read the original for the full detail.