TVS Motor Launches iQube MillionR Edition Celebrating One Million Customers
TVS Motor launched the iQube MillionR special edition, celebrating one million customers. Based on the 3.5 kWh variant, it offers a 145 km IDC range and new features like Aurora Green colour and a front storage compartment. Priced at ₹1,40,138, it aims to reinforce TVS iQube's position as India's favourite family EV.
The introduction of a special edition and new features is likely to generate consumer interest and potentially boost sales, but it is a variation of an existing product rather than a completely new market entry or major financial event.
The launch of a special edition to celebrate a significant milestone of one million customers and the introduction of new features are positive developments for the company and its product.
TVS Motor Company has launched the TVS iQube MillionR special edition to commemorate reaching one million customers for its iQube electric scooter. This new edition is based on the TVS iQube 3.5 kWh variant and offers an IDC range of 145 km.
The MillionR Edition features an exclusive Aurora Green Dual Tone colour, premium seat upholstery, and distinctive MillionR badging. Enhancements for everyday convenience include a new front utility storage compartment, increasing total storage to 35.5 litres, and an integrated Type C charging port. The scooter also incorporates over 118 connected technology features.
Aniruddha Haldar, Senior Vice President – Head Commuter & EV Business and Head Corporate Brand & Media, TVS Motor Company, stated that the one million milestone for TVS iQube, similar to the nine million achievement of TVS Jupiter, signifies the company's focus on evolving with the needs of Indian families and reinforcing its commitment to sustainable mobility.
The TVS iQube MillionR Special Edition is priced at ₹1,40,138 (effective ex-showroom, Karnataka). The TVS iQube portfolio starts at ₹1,11,310 (effective ex-showroom, Karnataka), with Battery as a Service (BaaS) prices starting at ₹59,999.
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TVS Motor Company Limited filed this with the NSE as a statutory disclosure, categorised under product launches. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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See the model portfoliosA plain-language summary of a public exchange filing by TVS Motor Company Limited. Read the original for the full detail.