Unicommerce Partners Relaxo Footwears to Streamline E-commerce Operations
Unicommerce partners with Relaxo Footwears to power its e-commerce operations. Relaxo will adopt Unicommerce's Uniware platform to manage orders, inventory, warehouses, and returns on a single system. This aims to improve order processing, stock accuracy, and customer experience for faster deliveries and easier returns.
This partnership is expected to streamline operations for Relaxo Footwears, a major player in the footwear industry, and highlights Unicommerce's capability in serving large enterprises, suggesting a moderate impact on both companies' operational efficiencies and market positioning.
The partnership is positive as it aims to enhance operational efficiency and customer experience for Relaxo Footwears through Unicommerce's technology, indicating growth and collaboration.
Unicommerce eSolutions Limited has announced a strategic partnership with Relaxo Footwears Limited to enhance Relaxo's growing e-commerce operations. This collaboration aims to make the shopping experience for Relaxo's footwear brands faster, more reliable, and hassle-free for customers across all online channels.
Under this partnership, Relaxo Footwears will implement Unicommerce's flagship platform, Uniware. This integration will centralize all orders, inventory, warehouses, and returns onto a single, connected system. The objective is to enable Relaxo to process orders more efficiently, maintain accurate stock levels across different sales channels, and ensure timely delivery of purchases, whether made through online marketplaces or Relaxo's own brand website.
The Uniware platform's multi-channel order management and warehouse management capabilities are expected to significantly improve the flow of products from warehouses to customers. Furthermore, its returns management system will simplify and expedite the returns and exchanges process, thereby enhancing the overall post-purchase customer experience. This technological adoption is crucial for Relaxo, as India's largest footwear manufacturer, to manage its expanding presence in the burgeoning e-commerce ecosystem.
Manoj Taneja, Vice President, Digital at Relaxo Footwears Limited, stated that the partnership strengthens their digital backbone and supports their ambition to efficiently manage rapid online demand growth while upholding their commitment to comfort, quality, and reliability. Kapil Makhija, MD & CEO of Unicommerce, expressed excitement about powering these enhanced customer experiences through Uniware, creating a more connected supply chain that translates into superior customer service.
Unicommerce's solutions encompass key e-commerce processes, including inventory management, multi-channel order processing, warehouse operations, and returns management. The company serves over 7500 clients across India, Southeast Asia, and the Middle East, with its Uniware platform achieving an annualised transaction run rate of over 1 billion order items in Q3 FY25. Unicommerce is also ISO 27001 and ISO 27701 certified.
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Unicommerce Esolutions Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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