Zaakpay Partners with CRUT & ONDC to Digitize Bus Ticketing in Odisha via WhatsApp
The partnership is a notable development for Zaakpay, potentially driving transaction volumes and user adoption in a new region. While it represents growth and innovation for the subsidiary, its direct impact on the parent company, One MobiKwik Systems Limited, is likely to be medium-term and localized to a specific service area rather than a transformative event for the entire enterprise.
The announcement describes a significant strategic partnership and product launch by Zaakpay, a subsidiary of MobiKwik, to digitize bus ticketing in Odisha. This initiative is expected to serve millions of commuters annually, expanding Zaakpay's market reach and strengthening its position in the digital payments sector, particularly in public transport.
One MobiKwik Systems Limited's wholly-owned subsidiary, Zaakpay, announced a strategic partnership with Capital Region Urban Transport (CRUT) and ONDC Network to launch a chat-based bus ticketing service across Odisha on September 03, 2025. * This initiative aims to simplify and digitize public transport access for over 24 million annual commuters, processing approximately 36 million bus rides each year across the state. * The service, powered by a user-friendly chat interface, enables seamless, smart ticketing directly through WhatsApp, improving accessibility for both rural and urban users. * The digital payment solution was developed for CRUT by PeLocal as the development and integration partner, with Zaakpay serving as the payment gateway. * The service is now live across nine major cities, including Bhubaneswar, Cuttack, Khordha, Pipili, Puri, Konark, Rourkela, Sambalpur, and Berhampur. * Users can book and download bus tickets, view recent transactions, access FAQs, and submit grievances or feedback directly within WhatsApp. The chatbot supports both English and Odia. * The platform supports UPI, credit and debit cards, and net banking for payments. * Zaakpay is one of four leading payment gateways directly integrated with Meta’s WhatsApp for Business and has been licensed as a Payment Aggregator by the RBI since April 2025. * Abhishek Mukherji, Vice President & Business Head, Zaakpay, stated that the partnership redefines mobility by making it easier and more accessible, enabling a frictionless digital payment experience for millions of Indians. * Dr. N Thirumala Naik, IAS, Managing Director, CRUT, highlighted that the WhatsApp-based ticketing solution is a step towards digital empowerment and convenience, integrating technology with transit mobility. * Vibhor Jain, Acting CEO and COO at ONDC, emphasized that the open rails of the ONDC Network are unlocking public transport inventory in Odisha, making it digitally accessible for all.
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One Mobikwik Systems Limited filed this with the NSE as a statutory disclosure, categorised under strategic partnerships. It is a primary document, not a recommendation, and the desk marks it medium impact: worth reading, rarely worth acting on by itself.
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