Affle to acquire Perion for ~US$420 Million in all-cash deal
Affle 3i Limited will acquire Perion Network Ltd. for approximately US$420 million in an all-cash deal. The acquisition aims to scale Affle's CPCU business in developed markets by integrating Perion's omnichannel advertising solutions. The transaction is expected to close in early 2027, subject to approvals.
The acquisition involves a significant financial commitment and is expected to materially expand Affle's market presence and offerings, indicating a high impact on the company's future operations and market position.
The acquisition of Perion is a strategic move expected to scale Affle's business and enhance its global reach and technological capabilities, which is viewed positively.
Affle 3i Limited has announced that its wholly-owned step-down subsidiary, Affle 3iL Ltd., has entered into a definitive agreement to acquire Perion Network Ltd. (Perion) for approximately US$420 million in an all-cash transaction. Perion, an Israeli technology company with operations in the USA, Canada, Israel, and Europe, will be acquired in its entirety, including all outstanding shares and unvested equity awards.
This strategic acquisition aims to scale Affle's Cost Per Converted User (CPCU) business across developed markets. Perion, listed on NASDAQ and the Tel Aviv Stock Exchange, provides AI-powered omnichannel advertising solutions across Retail Media, Connected TV (CTV), and Digital Out-of-Home (DOOH). The combined entity will create a significant global omnichannel platform, enhancing Affle's capabilities in driving consumer conversions for advertisers across over 100 countries.
Anuj Khanna Sohum, Chairperson, MD, and CEO of Affle, stated that the acquisition will strengthen their AI-powered Consumer Platform, leverage complementary tech capabilities, and drive synergies across the omnichannel consumer journey. Tal Jacobson, CEO of Perion, expressed optimism about combining capabilities to create new opportunities for brands, agencies, and media owners worldwide.
The transaction, valued at approximately US$420 million, is subject to customary closing conditions, including regulatory approvals and Perion shareholder approval. Perion has no financial debt and had a cash balance of approximately US$228 million as of September 30, 2026. The deal is expected to close in early 2027. Affle plans to fund the acquisition through a combination of committed financing and available cash resources. Post-acquisition, Affle expects the transaction to be accretive to earnings per share within the first year.
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Affle 3i Limited filed this with the NSE as a statutory disclosure, categorised under merger. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.
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