Affle to Acquire Perion for ~US$420 Million to Scale CPCU Business
Affle 3i Limited will acquire Perion Network Limited for approximately US$420 million in an all-cash deal. The acquisition aims to scale Affle's CPCU business in developed markets. The transaction is expected to close in early 2027 and is projected to be accretive to EPS within the first year post-closing.
The acquisition of a publicly listed company at a significant valuation represents a major strategic move that will substantially alter Affle's business scale, market reach, and financial performance.
The acquisition is expected to scale Affle's business, strengthen its market position, and drive synergies, leading to positive future growth and profitability.
Affle 3i Limited announced its definitive agreement to acquire Perion Network Limited (NASDAQ & TASE: PERI) for approximately US$420 million in an all-cash transaction. Perion shareholders will receive US$11.70 per share. This acquisition aims to scale Affle's AI-powered Consumer Platform and CPCU business across developed markets, strengthening its global presence in omnichannel advertising solutions including Retail Media, Connected TV (CTV), and D OOH.
Perion, an Israeli technology company, complements Affle's existing capabilities by bringing a strong North American footprint and established presence in upper-funnel digital advertising. The combined entity will offer a significant global omnichannel platform for driving consumer conversions for advertisers across more than 100 countries. Affle's Chairperson, MD, and CEO, Anuj Khanna Sohum, stated that the acquisition will enhance their AI-powered Consumer Platform Tech Stack, drive synergies, and unlock greater ROI for advertisers and publishers, supporting their 10X decadal growth vision.
Perion's CEO, Tal Jacobson, expressed optimism about combining complementary capabilities to create new opportunities. The transaction has been approved by the Boards of Directors of both companies and is subject to closing conditions, including regulatory approvals and Perion shareholder approval. The deal is expected to close in early 2027. Post-acquisition, Affle expects the transaction to be accretive to earnings per share (EPS) within the first year.
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Affle 3i Limited filed this with the NSE as a statutory disclosure, categorised under acquisition. It is a primary document, not a recommendation, and the desk marks it high impact, which is the band that most often changes something.
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See the model portfoliosA plain-language summary of a public exchange filing by Affle 3i Limited. Read the original for the full detail.