Urban Company Launches Na3ve M3 Pro Water Purifier with 3-Year Warranty
Urban Company launched the Na3ve M3 Pro water purifier, featuring a 3-year filter life and an unconditional 3-year warranty. Priced at ₹22,000 onwards, it aims to save customers over ₹26,000 in nine years. The Na3ve business reported ₹267 crore revenue in FY26, up 130% YoY.
The product launch is a significant development for the company's smart home product line and is supported by strong business growth in the segment, which could positively impact revenue and market share.
The launch of a new product with enhanced features, a long warranty, and cost-saving benefits, coupled with strong business growth, indicates a positive development for the company.
Urban Company Limited has announced the launch of its new Na3ve M3 & M3 Pro Water Purifier, an addition to its Na3ve portfolio of smart home products. This new water purifier is designed for enhanced reliability and ease of use, featuring premium design, technology-enabled monitoring, and filters with a three-year lifespan, supported by an unconditional three-year warranty.
The Na3ve M3 Pro aims to minimize maintenance and reduce the total cost of ownership compared to conventional RO systems, with potential savings of over ₹26,000 over nine years through its long-life filters and reduced servicing needs.
Varun Khaitan, Co-Founder and COO of Urban Company, stated that the NaAve M3 Pro addresses common industry pain points like frequent servicing and high maintenance costs by offering long-life filtration, connected monitoring, and reliable after-sales support.
Key features of the M3 Pro include: a 3-year filter life with no required servicing, 100% RO purified water, a durable stainless-steel storage tank, smart app integration for real-time monitoring of filter health and water quality, advanced mineralization and pH balancing, and a dot-matrix smart display.
The launch coincides with strong growth in Urban Company's Na3ve business. In FY26, Na3ve reported ₹267 crore in revenue, a 130% year-on-year increase, and Net Transaction Value (NTV) grew by 122% year-on-year to ₹345 crore. The company also highlighted a 4.5-star average customer rating and a 75% customer renewal rate.
The Na3ve M3 & M3 Pro water purifiers are priced at ₹22,000 onwards and are available for purchase immediately on the Urban Company app and website.
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